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The CASHFLOW game was our first product to begin fulfilling that mission. We would love you to join in our mission.
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The mission statement of The Rich Dad Company from day 1 is: To elevate the financial well-being of humanity. We decided to take on the task of bringing financial education to anyone who wanted it throughout the world. The problem we saw was that there was little-to-no financial education throughout the school system, globally. The purpose of a business is to solve a problem. Rich Dad Poor Dad, the book, actually started as a brochure to promote the game. The CASHFLOW game was the first product of The Rich Dad Company. The CASHFLOW Game and The Rich Dad Mission And in October 1996, we launched the CASHFLOW board game in Singapore to a group of about 500 players. Having never invented a board game, every day was an experiment in what works and what doesn’t works. And it opens up discussion about money and investing that most people never talk about. You make investing mistakes… but with play money, not real money. By playing the game you see different strategies of different players.